The Hardangerfjord is a beautiful fjord region in south western Norway and a popular tourist destination. In 2018, Visit Hardangerfjord needed a rebrand and its online channels were neglected and inactive. We created content to fill these gaps, resulting in a 1100% increase in social media traffic in the first year, and consistent growth in consumer engagement and following in the years after.
Whether venturing into inaccessible areas of the fjord by boat, multi day hikes up rock faces and through snow drifts, or overnight stays in luxury spa hotels and restaurants, Pilchard Productions takes camera equipment into all situations to showcase the Fjord's many businesses and locales at their very best year-round to engage and inform potential customers, and boost attendance.
"We have had the pleasure of collaborating with Ben multiple times over the past 6 years, and we are extremely satisfied with the results. Ben has produced both photos and videos for our company, and the quality of his work is always top-notch.
His creative approach and ability to understand our needs have resulted in content that truly captures the essence of our business. We use the content primarily for ads, social media, and our website, and we have experienced a significant increase in followers and reach on social media, as well as a substantial increase in traffic to our website.
Ben is very professional, reliable, and always delivers on time, making the collaboration smooth and hassle-free. We can strongly recommend Ben to other companies looking to elevate their visual content to a new level, and we look forward to continuing our partnership with him in the future."
Sjur Vågen
Content Marketing Manager, Visit Hardangerfjord
Content is used to further the goals of both Visit Hardangerfjord and the businesses and agencies it works with through web, social media, print media, local and international advertising.
Content produced by Pilchard Productions and utilised at local, national and international levels on campaigns by Visit Hardangerfjord has been so successful, Fjord Norway has commissioned it's own series of content in partnership with Visit Hardangerfjord for promotion, tourist information and advertisements of the fjord regions of Norway.
The national Norwegian tourism agency Visit Norway has also frequently made use of our content produced for Visit Hardangerfjord to further promote Norway as a destination.
Even during the COVID pandemic, services were provided remotely - unable to produce more content, existing content was recut and remodelled to fit local audiences and the circumstances of a tourism sector unable to rely on foreign custom.
