For 6 years Lake OPS Consulting headed up the management of London, UK-based waterpark and resort Liquid Leisure, it's signature professional wakeboard contest Plastic Playground, and in 2022 and 2023, the WWA Wakepark World Championships.
We worked together to create ad campaigns and content that captured the publics attention and maximized bookings, including a viral ad campaign that brought in over 2 million views and record attendance on a single ad spend.
"Working with Pilchard Productions has always been a pleasure. Ben is quick get up to speed with any briefs and delivers excellent results in a very timely fashion. Although many of the projects have focussed on world class professional wakeboarding events, Ben has also excellently captured and edited both consumer and business focussed corporate videos to promote the business-as-usual activities of the water sports facilities we have worked with."
Gary Sawyer
Lake OPS Consulting
https://lakeopsconsulting.com
WWA Wakepark Worlds and Plastic Playgrounds International Wakeboard Events
Next-day release following each event.
Distribution: Via WWA, Plastic Playground and Liquid Leisure web channels.
Full Highlights Film 8 minutes
Event full programme 45 minute show broadcast
Social media vertical reel 1 minute
Event preview films and trailers 5x vertical 45sec
The WWA Wakepark World Championships is the most competitive event in wakeboarding, hosted at one of the world's best wakeparks.
Riders from around the world converge to compete for a share of the $50,000 prize purse as a unique, one-off park layout challenges the world's best riders.
Plastic Playground has been covered by Pilchard Productions in it's entirety since 2016, with drone pilot Dave AV on board to document the contest runs via drone. For 2022 Liquid Leisure hosted the WWA Wakepark World Championships as an alternative to Plastic Playground.
An 8 minute, in-depth event highlight film covered the event and provided insight into the judging process with head judge John Dreiling, and course preview by professional wakeboarder Anna Nikstad. The film was screened at the final night of the event and subsequently released online.
In addition, coverage includes a full 45 minute recap show of all Pro category rider runs from semi finals onwards with MC voicover, released the day after the event, plus short films, trailers and course previews beforehand to announce the event, build excitement and provide information.
With the world's best riders and unique, groundbreaking course setups, the Plastic Playground events are the ultimate stage for progressive wakeboarding in a contest environment. The tour returned for 2023 alongside the WWA Wakepark Worlds 2023, both hosted at Liquid Leisure and covered by Pilchard Productions.
See more of Plastic Playground here.
